PROJECT 01 / BRIDAL CAMPAIGNS
Behind the Seams
Building the World Around a Bridal Collection
BRANDS
LEGENDS Romona Keveža | Fall 2023
DISCIPLINES
Campaign Communications / Digital Storytelling
CREDITS
Art Direction & Creative Production — Carolina Pineda
Photography & Campaign Film — Justin Wu
Working collaboratively with the designer and photographer-filmmaker Justin Wu, we developed a visual direction inspired by the timeless glamour of Old Hollywood.
Cinematic lighting. Sculptural silhouettes. Dramatic shadows. A little mystery.Beyond the finished image
A luxury bridal campaign is more than a photograph. It's a collection of interconnected moments—from the creative work surrounding a collection launch to the communications that carry its story into the market.
From Collection to Communication
My contribution
Art direction and design contributions, collection-launch communications, digital content and cross-functional creative collaboration, with responsibilities identified by campaign and period.