PROJECT 01 / BRIDAL CAMPAIGNSBehind the Seams
Building the World Around a Bridal Collection
BRANDS
RKC Bridal / LEGENDS
DISCIPLINES
Campaign Communications / Digital Storytelling
Beyond the finished image
A luxury bridal campaign is more than a photograph. It's a collection of interconnected moments—from the creative work surrounding a collection launch to the communications that carry its story into the market.
01
The campaign
02
Behind the scenes
03
Bridal market and launch communications
04
Editorial and digital amplification
My contribution
Art direction and design contributions, collection-launch communications, digital content and cross-functional creative collaboration, with responsibilities identified by campaign and period.
NEXT: ONE ROCKEFELLER PLAZA
Chapter II — Bridal
Chapter III —
Market & Process
